Creativity is King

Alife is currently one of my favorite clothing brands out. For those who don’t know anything about it (probably a majority of people who read this blog), it is a retail store and a clothing brand based out of NYC. They also make shoes…I’m not a fan of their shoes aside from a few exceptions.

Their collaborations with major shoe companies have come out really nice. For example, here’s what they did with Puma:

Here’s what they did with Reebok:

The cool thing about these Pumps (no, not the lacing) was that they had a tennis ball texture. They put out some other colorways too.

Now, I don’t know if Alife put out these new hats based off their success with the Pumps, but either way, this are really nice. They also have that “tennis ball texture”. I love the huge cursive logo and I might pick up the black or the white.