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VC and Nike: Sole Provider

Fri, Jun 26, 2009

Sports, The Sneaker Culture

VC and Nike: Sole Provider

vince2
Well since there isn’t much going on in the sneakersphere today and I refuse to talk about the NBA draft, I though I would relive a little Vince Carter magic (pun intended) as he was traded yesterday. Robert “Scoop” Jackson’s book Sole Provider contains some very interesting ads and pieces from the early 2000’s I wish to share with you. Enjoy.
Shox
Do they really work?
He was with another shoe company and still undecided on what to do, which way to lead his life. He had just won the 2000 NBA All-Star Weekend dunk contest by doing things, not just never seen before, but dunks that will more than likely never be seen again. Let’s keep it real: Vince Carter became the greatest dunker dead or alive on that day. And still confusion sat inside of his head. As the season ended and his life’s picture became more clear, the gentleman they were starting to call Half-Man, Half-Amazin’ signed a new contract for a shoe. He was happy but he needed to do something in the form of a dunk-one better than any he had performed in Oakland a few months before-to let the people at Nike know how appreciative he was. The company gave him a shoe to test out as he went to Sydney, Australia to play in the games. They told him that the new technology in the show would give him more hops. Like he needed that. anyway, coming down court on a fast break in one of the early games there was a 7-foot-something cat standing in between Vince and the basket. “Let’s see if this Nike Shox thing they’re talking about in these shoes really works,” Vince thought. The next day Vince Carter fictitiously sent a fax over to Mr. Nike. The fax read: Thanks for the shoes. They really work.
vince carter usa
Facial compliments of VC and the Nike Shox BB4
And so…a legend was born
Vince
The Legend of Dr. Funk. No one knows exactly when he was born. Some say ‘77 others claim he’s no that old school. “Dr. Funk is new school, dude” the young ones holla back at the veterans. But the old heads go back to 1975 and tell the story of how one day at 155th Street when the Uptowns were losing a crucial game. Then out from behind the fence and through the stands came this hooded caped crusader. doing the “Harlem shake” on defenders before launching 25-footers, taking shots off the backboard double-handed and doing an alley-oop windmill dunk with his head 3-feet above the rim to win the game. The only thing the old-timers couldn’t describe were the shoes on Dr. Funk’s feet. They had never seen anything like them before back then. “They looked like something from Lovetron or the moon,” one old man said who saw that game. “They looked like vinyl and had a zipper, no laces and some funny looking logo at the top, it said VC or something like that.” VC? The new jacks lose it. Hysterical. “They think Dr. Funk is Vince Carter!” They laugh every time
they hear these stories. The G’s just shake their heads. For they are the ones who know the legend of Dr. Funk is no laughing matter. “One day,” the same old man says, “they’ll believe. One day.”
shox2
Ever looked inside of a Bentley? Not the interior, but inside, under the hood. Not many do. Like everyone they’re caught up in the trendy, excessive, Robb Report floss factor that Bentley’s have become known for outside of the Hamptons. Here’s a little secret: the Bentley is really a sports car. It has one of the most technically advanced performance engines ever built for an automobile. On any given Sunday, Monday, Tuesday, Wednesday, etc. it can out perform any and every sports vehicle ever made. It’s a SS stuck in a RR body. Want to know where the inspiration for the VC Shox II came from? You just read it.
Pick up Sole Provider at Amazon.com.

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This post was written by:

Kells™ - who has written 233 posts on Creativity is King.


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