Creativity is King

adidas Consortium Project.

I don’t know the exact details behind the genesis of this project, but from what I understand adidas allowed a bunch of different retailers to offer up their own interpretations of a shoe from adidas’ ZX series. The shoes came out alphabetically for some reason (i.e. Q = Dave’s Quality Meats, R = Alife Rivington [...]

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Atennnn-TION.

On one hand, it’s seems so easy to make a disgustingly ugly colorway: see below. On the other hand, it seems so simple: see above. Army greens and browns mixed with safety orange: always a winning combination. Put it on a decent shoe, and you’ve got hype you don’t even need to manufacture. The above are [...]

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